Times are tough, even for the marketplace business. The days of random product growth are over, and the success of brands and marketplaces is now primarily determined by what is offered where. In this article, etailment expert Marcel Brindöpke explains why marketplaces are now taking
2022 has brought a number of challenges for many online retailers. The coronavirus-related tailwind has failed to materialise. And the war in Ukraine has also triggered a cascade of negative effects that require a new way of thinking for business success in the online marketplace. >
In 2021, the Dutch e-commerce market was estimated to be worth around 30.6 billion euros, with bol.com having the largest market share at 2.8 billion euros. In comparison, the German e-commerce market is worth over 99.1 billion euros, with Amazon Germany, the country's largest e-commerce