Why curating is the new longtail

Times are tough, even for the marketplace business. The days of random product growth are over, and the success of brands and marketplaces is now primarily determined by what is offered where. In this article, etailment expert Marcel Brindöpke explains why marketplaces are now taking

Online marketplace: 3 steps for business success in 2023

2022 has brought a number of challenges for many online retailers. The coronavirus-related tailwind has failed to materialise. And the war in Ukraine has also triggered a cascade of negative effects that require a new way of thinking for business success in the online marketplace. >