Why companies need a
“Chief Amazon Officer.


In order to integrate the topic of platform economy into corporate strategy, heyconnect’s CEO Marcel Brind√∂pke believes that companies need a “Chief Amazon Officer”.


Because “Platform is not an isolated issue that you manage in silos, because it is just another channel.”


In concrete terms, however, the demand rather means that companies need a competent role at C-level that makes the topic of platform economy understandable and tangible in the company and integrates it into the corporate strategy. A Chief Amazon Officer should therefore ask himself what impact Amazon and Co. have on his own business model.


The article of the Horizont you can find here.

Crowdfunding-Kampagne, 26.02.2016


News article, 19.07.2019