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Placing brands where the target group shops: Marketplace integration with the help of heyconnect.
The podcast “What heroes do” introduces people who have built their own business. Marcel Brindöpke is co-founder and managing director of heyconnect. In the podcast he talks about the early days of e-commerce and how brands can be successful on platforms.
The platform topic becomes more and more relevant as platforms no longer want to bear the risk of goods. For brands this means that their products are no longer purchased by the platforms. However, if brands want to continue to be listed on the platforms, they have to link to them and offer their products themselves. As an interface for relevant online marketplaces, heyconnect acts where brands need support.
You can find the article and the corresponding podcast here.