The future of the fashion trade lies on the platforms.
Playing with the Big Boys – heypaula as a perspective for fashion brands.
Stationary trade in the fashion sector is declining. Therefore it should become more and more important for brands to be represented on the big platforms like OTTO, Zalando and ABOUT YOU.
At K5, Marcel Brindöpke talks about the perspectives of fashion labels in a platform world and the role heyconnect (formerly heypaula) plays in supporting brands.
To the E-Commerce presentation
Conference Lecture, 20.09.2017