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June 7, 2022 In Article By heyconnect

For which brands is the marketplace business worthwhile?

Marketplaces - the dream of all brands? The popularity of sales platforms is enormous, as they promise critical mass, cost control, price and product range sovereignty. However, our Managing Director Marcel Brindöpke urges caution and reveals the stumbling blocks that lurk when selling via marketplaces. >

January 19, 2022 In Article By heyconnect

What if there was no more free delivery?

In this article, our Managing Director and etailment expert Marcel Brindöpke explains how free shipping was able to establish itself as the standard and analyses its impact on competition, ecology and working conditions in the logistics industry. > read the full article here