News & Press
Press release, 15.07.2022
Greven/ Hamburg, 15 July 2022 – The Fiege Group has increased its interest in heyconnect GmbH to over 90 per cent. This makes the family business from Greven in Westphalia the largest shareholder of the Hamburg-based specialist for online marketplaces. Its founders, Marcel Brindöpke and Florian Curdt will remain on board as managing directors for the long term.
Tobias Röbig strengthens management team of heyconnect
Press release, 24.06.2020
Tobias Röbig, Head of Marketplace of the logistics provider Fiege, is now part of the management team of the platform service provider heyconnect. The heyconnect management around Marcel Brindöpke, Florian Curdt and Jan Schmidt-Prüfer is completed by Tobias Röbig. In the future, Röbig will be in charge of sales and will be responsible for services for marketplaces such as amazon, eBay and Real.
Read more in our press release.
Podcast: SevenMileMarks
Podcast, 31.05.2020
Our managing director and co-founder Marcel Brindöpke talks to John Bache about the B2B platform service company heyconnect in the SiebenMeilenMarken Podcast. Topics include the performance and quality concept of the top brand Adidas, the basic steps of a business-to-business brand to success and a business model where direct contact between the brand and the end customer plays a secondary role.
One for all.
Podcast, 21.04.2020
In the podcast “CheffTreff” by Sven Rittau, digital business models and innovative e-commerce concepts are discussed and presented. CEO and Co-Founder of heyconnect Marcel Brindöpke speaks in the entrepreneur podcast about personal experiences and insights in e-commerce and digital business scenes. In particular, he explains heyconnect’s development from its foundation to an innovative and successful service provider and platform specialist.
Etailment Expert advice: How the Corona crisis reveals known structural weaknesses in retail
News article, 06.04.2020
heyconnect founder and managing director Marcel Brindöpke explains the situation of stationary retail companies in the current corona crisis. The current crisis draws attention to fundamental structural difficulties.
Possible solutions and profitable e-commerce concepts are shown in the article of the Etailment magazine.
Heyconnect is in the top 1,000
News article, 02.03.2020
heyconnect is one of the fastest growing companies in Europe. Through particularly innovative and sustainable growth, heyconnect was named one of the “FT 1000- Europe’s fastest growing companies” by the Financial Times.
Heyconnect: “With the logistics provider Fiege we have a strong partner on our side”
News article, 02.03.2020
In an interview with Seedmatch, founder and managing director Marcel Brindöpke of heyconnect talks about the co-operation with the logistics company Fiege. heyconnect supports brands in bringing their products onto the platforms and establishing them permanently. With Fiege as a partner heyconnect opens up more opportunities for growth and international expansion.
Marketplace integration: Fiege participates in marketplace specialist heyconnect
Press release, 14.02.2020
Marketplaces such as Zalando, Amazon, Otto and Co. are growing rapidly. The Hamburg start-up heyconnect brings brands and retailers to online platforms and supports them in using marketplaces as a permanent sales channel. The fulfilment service provider Fiege has now acquired a stake in the company.
heyconnect brings brands to France’s number 1 marketplace
Press release, 30.10.2019
heyconnect starts the cooperation with La Redoute and continues to internationalise the business. La Redoute is the leading market place for home and fashion in France with 99% awareness.
Modemuffel- In the net the woman attracts the man
.
Press release, 20.08.2019
It is no secret that the terms “man” and “shopping” are not often brought into a direct context. But what about online shopping?
A qualitative study by heyconnect examines whether the man on the net clicks himself or remains a fashion shyster.
Modemuffel 2019 – Im Netz zieht die Frau den Mann an
.
Pressemitteilung, 20.08.2019
Dass die Begriffe „Mann” und „Shoppen” nicht häufig in einen direkten Zusammenhang gebracht werden, ist kein Geheimnis. Doch wie sieht es beim Online-Shopping aus?
In einer qualitativen Studie von heyconnect wird untersucht, ob der Mann im Netz selbst klickt oder Modemuffel bleibt.
Why companies need a “Chief Amazon Officer.
.
News article, 19.07.2019
Developing a platform strategy and addressing the issue of platform economics should become increasingly important for companies. Marcel Brindöpke, our CEO of heyconnect, explains in his guest article at Horizont why companies need a “Chief Amazon Officer” – representing platforms.
Warum Unternehmen einen “Chief Amazon Officer” brauchen.
.
News-Artikel, 19.06.2019
Eine Plattformstrategie zu entwickeln und sich mit dem Thema Plattformökonomie zu beschäftigen, sollte für Unternehmen immer wichtiger werden. Marcel Brindöpke, unser Geschäftsführer von heyconnect, erklärt in seinem Gastbeitrag bei der Horizont warum Unternehmen einen „Chief Amazon Officer“ – stellvertrend für Plattformen – benötigen.
Place brands on Amazon, About You & Co.
Podcast, 29.05.2019
To be where the target group shops, brands must be present on the platforms. But how do brands make it onto the popular platforms?
In the half-hour podcast “What heroes do” Marcel Brindöpke explains how heyconnect can help with this question.
Marken bei Amazon, About You & Co platzieren.
.
Podcast, 29.05.2019
Um dort zu sein, wo die Zielgruppe einkauft, müssen Marken auf den Plattformen präsent sein. Doch wie schaffen es Marken auf die beliebten Plattformen?
Im halbstündigen Podcast „Was Helden tun“ erklärt Marcel Brindöpke wie heyconnect bei der Frage helfen kann.
Bridge builder between providers and platforms.
.
Podcast, 14.05.2019
In the W&V Podcast for the Online Marketing Rockstars Fair in Hamburg you can hear, among other interesting interview partners, our managing director Marcel Brindöpke from heyconnect and explains how heyconnect brings brands and platforms together.
.
Brückenbauer zwischen Anbietern und Plattformen.
.
Podcast, 14.05.2019
Im W&V Podcast zur Online Marketing Rockstars-Messe in Hamburg ist, neben weiteren interessanten Interview-Partnern, unser Geschäftsführer Marcel Brindöpke von heyconnect zu hören und erklärt wie heyconnect Marken und Plattformen zusammenbringt.
.Retail Media strengthens brand and willingness to buy.
.
Press release, 06.05.2019
If more and more amazons instead of googling, brands should make use of the platforms for their marketing.
How advertising media are perceived on the platforms and what influence they have on the purchase decision was investigated in a qualitative study on the effect of advertising media on e-commerce platforms.
.
Retail Media stärkt Marke und Kaufbereitschaft.
.
Pressemitteilung, 06.05.2019
Wenn immer mehr amazonen statt zu googlen, sollten sich die Marken die Plattformen für Ihr Marketing zu Nutze machen.
Wie Werbemittel auf den Plattformen wahrgenommen werden und welchen Einfluss diese auf die Kaufentscheidung ausüben, wurde in einer qualitativen Studie über die Wirkung von Werbemitteln auf E-Commerce-Plattformen untersucht.
How heyconnect brings brands to the big shop platforms.
.
News article, 10.04.2019
Under the heading Start-up of the week in the horizon, a start-up is presented each week. This week: heyconnect!
.
Wie heyconnect Marken auf die großen Shop-Plattformen bringt.
.
News-Artikel, 10.04.2019
Unter der Rubrik Start-up der Woche in der Horizont wird in jeder Woche ein Start-up vorgestellt. Diese Woche: heyconnect!
The trend towards platform economy in e-commerce is unbroken.
.
News article, 11.03.2019
Zalando announces a massive expansion of its platform strategy, traders such as Rewe and Conrad are entering the marketplace business and more and more smaller traders are opening up to third-party providers. These developments show the relevance of the topic. Based on his experience as a marketplace service provider, our managing director Marcel Brindöpke from heyconnect gives an assessment of whether a platform strategy can be worthwhile for small traders.
.
Der Trend zur Plattformökonomie im E-Commerce ist ungebrochen.
.
News-Artikel, 11.03.2019
Zalando verkündet einen massiven Ausbau seiner Plattformstrategie, Händler wie Rewe und Conrad, steigen ins Marktplatzgeschäft ein und immer mehr kleinere Händler öffnen sich für Drittanbieter. Die Entwicklungen zeigen die Relevanz des Themas. Aus den Erfahrungen als Marktplatzdienstleister gibt unser Geschäftsführer Marcel Brindöpke von heyconnect eine Einschätzung ab, ob sich eine Plattformstrategie für kleine Händler lohnen kann.
This is how platform economy transforms trade.
.
News article, 11.02.2019
In an interview with Marketing Review St. Gallen, our managing director of heyconnect, Marcel Brindöpke, answers questions about modern commerce platforms and the effects on the business model of retailers and manufacturers.
.
So transformiert Plattform-Ökonomie den Handel.
.
News-Artikel, 11.02.2019
Im Interview mit der Marketing Review St. Gallen beantwortet unser Geschäftsführer von heyconnect, Marcel Brindöpke, Fragen rund um die modernen Commerce-Plattformen und die Auswirkungen auf das Geschäftsmodell von Händlern und Herstellern.
The future of the fashion trade lies on the platforms.
.
Conference lecture, 20.09.2017
Marcel Brindöpke talks at K5 about the perspectives of fashion labels in a platform world and the role heyconnect (formerly heypaula) plays in supporting brands.
.
Die Zukunft des Fashion-Handels liegt auf den Plattformen.
.
Konferenzvortrag, 20.09.2017
Marcel Brindöpke spricht auf der K5 über die Perspektiven von Modelabels in einer Plattform-Welt und welche Rolle heyconnect (ehemals heypaula) einnimmt, um Marken zu unterstützen.
In this way, traders make Internet monopolies useful for themselves.
.
News article, 25.04.2016
Our managing director Marcel Brindöpke explains in a guest article why it makes sense to use existing infrastructures in order to profit from synergy effects. This also applies to trade and can be transferred to the participation and use of platforms.
.
.
So machen Händler Internet-Monopole für sich nutzbar.
.
News-Artikel, 25.04.2016
Unser Geschäftsführer Marcel Brindöpke erklärt, wieso es sinnvoll ist vorhandene Infrastrukturen zu nutzen, um von Synergieeffekten zu profitieren! Dies gilt auch im Handel und lässt sich auf die Teilnahme und Nutzung von Plattformen übertragen.
.
heypaula – the smart way to distribute premium fashion
.
Crowdfunding campaign, 26.02.2016
How’s heypaula? Who is behind the company? Where did the business idea come from? All these questions are answered in the Seedmatch campaign.
.
heypaula – die smarte Art, Premium-Mode zu vertreiben.
.
Crowdfunding-Kampagne, 26.02.2016
Was macht heypaula? Wer steht hinter dem Unternehmen? Woher kam die Geschäftsidee? All diese Fragen werden in der Seedmatch Kampagne beantwortet.
.